Web Content Management Investment is Inevitable

CMSWire – Web Content Management and Recession — Unlikely Duo?

Forrester’s Stephen Powers in the Q4 2008 Web Content Management Survey predicts that Web CMS industry will continue to grow despite the global economical difficulties, because it is an investment companies must make to remain competitive. Interesting survey results, particularly notable that 72% of respondents plant to increase their Web Content Management investment. The feeling I get right now, is that people are uncertain and are delaying many purchasing decisions or simply taking longer to make decisions, but not outright cancelling purchasing plans.

I think the advice at the end of the article really hits the mark:

We’re not saying that WCM vendors can relax and pretend this economical shake-up has never happened. What we are saying is this is the time to focus on your products and make sure they’re your best offering in the competitive content management market. Indeed.  Now is the time to shine, to be the best and to make sure your products are solving real problems and solving them well.