What People Want

Ephox provides a bunch of different sites with feeds to help people keep up to date about what’s happening with our software and the company.  For example, LiveWorks! helps you learn more about our products and get the most out of them, the releases blog keeps you up to date with the latest stuff and the official Ephox blog has all the company news. Then of course there’s a range of blogs by Ephox employees like this one and they’re all gathered up at People@Ephox. So guess which feed is the most popular by far?

Yep, People@Ephox. Now, People@Ephox obviously includes the posts from all our official blogs so you get the hints and tips from LiveWorks!, the release notifications and the official company news but the majority of posts that come through are from employee’s blogs discussing random stuff from Guitar Hero, to rebuilding PCs, touring around the Australian outback and even sometimes talking about work. Add to that the fairly significant number of visits to the actual People@Ephox site as well and it’s even more impressive.

Personally, I think that’s fantastic. To be honest, when I put together People@Ephox, I didn’t really expect it to be that popular – almost just checking off the “hip company that cares about it’s users” list. We do genuinely care about our users and I’m always looking for ways to stay in touch with them and make sure they’re getting the most out of our products but I would have thought the majority of people these days would only be interested in the more official sites. I tend to subscribe to employee’s blogs for companies that I deal with, but everyone keeps telling me how unusual I am. At least in this case they’re not entirely right (though in many others they definitely are).

Companies spend a huge amount of time building up contact lists and trying to get clients to opt-in to receive newsletters and whatever else and while they certainly go out to far more people than People@Ephox does, there’s a really important difference.  People@Ephox really hasn’t done anything to make it easy to opt-in to. There’s no email subscriptions, no fancy Web 2.0 buttons to subscribe in a million different web based readers, not even the marketing department obligatory call to action, just an RSS feed, and people subscribe.  I’ll bet (hope) they’re far more interested in the content too.

So to all of our clients, partners and users who come to read this – thanks for taking an interest. I’d love to stay up to date with you and your companies too so please do post the URL to your blog in the comments whether it’s official or unofficial and even if it never mentions anything to do with EditLive!

UPDATE: Since it’s so easy to do, now you can subscribe via email. Just visit the site, put your email address in the box, solve the captcha and click the link in the email you get. Don’t forget to thank the spammers for making the internet such a pain…