Enterprise Just Isn’t Exciting To Consumers

I find it somewhat amusing that Scoble is discovering the enterprise market at the SAP conference. One quote in particular stuck out for me:

SAP is no Web 2.0 business. The cool kids like Mike Arrington don’t follow its every move like, say, the way we follow Google or Microsoft. On the other hand, name the business and it probably runs on SAP.

Ephox is like that – tiny little company that no one seems to have heard about, but you name the big enterprise CMS and we’re probably in it. We have a client list that most companies would kill to get their hands on and unlike most Web 2.0 businesses – we not just burning VC.

So Scoble, welcome to the world of enterprise – you’ll find a huge array of cool stuff going on over here that makes businesses more efficient, better manages information and knowledge and generally makes big business work better. To find the latest buzz though you might want to try an old fashioned on-paper newspaper rather than just following blogs, at least until the “cool kids” work out where the really cool stuff is happening.